Digital TV News: FOX Corp
FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories:
FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide
Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories:
Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA
Tubi beta tests ChatGPT-powered content discovery
Sep 26, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced Rabbit AI, a mobile feature powered by ChatGPT-4 that offers viewers a new way to navigate the platform and discover movies and TV shows.
News categories:
Tubi, Blake Bassett, Big Data, Digital TV, Latin America, North America, Streaming, UX
Tubi surpasses 74 million monthly active Users
Sep 6, 2023 – Tubi (NASDAQ:FOXA, FOX) has surpassed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the year, reaching 1.4% of total U.S. TV viewing time.
News categories:
Tubi, Anjali Sud, Digital TV, Results, Subscribers, USA
FOX deploys Zixi for affiliate contribution
Aug 15, 2023 – Zixi has announced that FOX Corporation has deployed Zixi for the initial delivery of the channels from their 190 local affiliates to their digital MVPD partners.
News categories:
Zixi, FOX Corp, Gordon Brooks, Alastair Hamilton, Content Distribution, Digital TV, IBC2023, USA
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories:
PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide
Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories:
Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA
Tubi report highlights 2023 streaming TV trends
Feb 14, 2023 – Tubi (NASDAQ: FOXA; FOX) has released findings from its annual audience report showing explosive growth in CTV ad spend, while AVOD services lead the streaming pack as consumers look to cut subscription costs in the year ahead.
News categories:
Tubi, Mark Rotblat, Digital TV, Market Research, Streaming, USA
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